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BUSINESS PROMOTION

Your complete online business solution.

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Bulk SMS Services

If you wish to advertise your product for minimum charges and yet achieve maximum reach, then a Bulk SMS Service Provider should be just the right choice for you to proceed with. SMS is one of the most popular means of communication for this generation and thus, holds immense potential as a marketing tool. Almost everyone owns a mobile phone today. People are fine tuned to skip commercials on TV however interesting they may seem. A short text message highlighting the important features of a product or a service is more likely to provide accurate information to prospective customers. Bulk SMS Services are the surest way to make your message reach several people across the globe simultaneously. Bulk SMS in India is one of the most popular means of marketing employed by several fashion stores, music and movie retailers, restaurants etc. Bulk SMS can not only be used for advertising local businesses, but also for offering coupons and discounts to existing customers, to conducts contests and surveys and for letting customers know about other services and offers provided by the business.

There are many companies offering cheap and efficient Bulk SMS Services in India. You can register with us and send Bulk SMS Online to several people across India in matter of minutes. We offer software tools for sending messages to several people, all at once. Messages can be sent to all of them by loading list of numbers into the web interface. Anyone can register with us and start SMS marketing almost instant. We provide you with a Bulk SMS Gateway which supports almost all mobile carriers whether CDMA or GSM and various service providers like Airtel, Vodafone, Reliance, Idea, Aircel, BSNL, MTNL, Orange, BPL, Spice etc.
We provide bulk sms with API, Sender ID's & delivery reports which gets updated almost instant. Some of the common interfaces provided by Aispra, a Bulk SMS Service Provider to users are the Web Interface, Excel plugin to send SMS from Excel Sheet, & API to integrate seamlessly with your software. Protocols such as SMPP, HTTP, HTTPS, XML over HTTP/HTTPS, SMTP etc. are supported by us with each having its own distinct advantages.

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EMail Marketing

Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious - it's fast and cheap. But that's not all - email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business. Response rates for bulk emails are higher than for direct mailings, thanks to the immediacy of the medium. Results can be measured and used to make subsequent email marketing more tightly focused. Direct marketing via email is an ideal communication method for any small firm that relies on its website for much of its business. Email messages can highlight special offers and new products and then prompt recipients to click through to the website.
Email marketing done badly does present some pitfalls, however. Indiscriminate emailing will be seen as spam. Responsibility and relevance are the watchwords. You must have permission to email the recipient. And if you want them to respond positively, you must send messages that are genuinely of value to them.

Building your email marketing list: An up-to-date database is the starting point for your permission-based email marketing strategy. Your contact list must have all the necessary information about recipients so that you can target your messages. These recipients must have given their permission for you to send them marketing emails by 'opting in' on a form or on your website. Make sure you include simple opt-in tick boxes on all your marketing material. Segment your email list into key groups of people who share specific characteristics. Group your customers according to what they have bought in the past. That way you can send targeted messages about specific product ranges to the right people.

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Promotional Content

Content marketing has become a core business activity. For small businesses, posting useful content online offers a powerful way to engage with customers — via blogs, case studies, email newsletters and social media. Today, everyone expects to find the answers to their questions on your website. The right content can demonstrate your expertise; position you as a leader in your field and inspire trust. Marketing content also works incredibly hard for businesses. It can show your brand values and prove that you are switched on and up to date. What’s more, it can attract more website visitors, improve your search results, widen your reach and boost your reputation.

Marketing your business with content: Relevant, interesting and valuable content allow businesses to build relationships. By sharing useful information and by providing evidence that you can meet your promises — such as case studies and testimonials — you can convince prospects to become customers without having to resort to a hard sell. At the same time, social media is helping content to fly — as blogs, white papers, video, info graphics and more are all shared on Twitter, LinkedIn, Google Plus and Facebook.
Content strategy: For small firms, content marketing can pose challenges — such as finding your voice and scheduling regular blogs. Keep the content fresh, though, and you will keep website visitors coming back time and again.

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Social Media Marketing

Having an online media strategy is essential for all companies, especially considering that seventy-five percent of internet users use some form of social media, with half of them visiting social network sites on a daily basis. Indeed, Social Media Marketing (SMM) represents the latest frontier of online advertising. Aispra can help you make sense of the changing landscape and implement a social network marketing plan that sees measurable results. Aispra has the technology, experience and partnerships in place to ensure success. For example, we are a technical partner agency of MySpace and Facebook. Our Social Media Marketing (SMM) practice includes media buying and planning across major social media platforms, as well as developing outreach programmes and a unique creative strategy.
Creative Strategy : We can help your company target your customers directly and, with our wealth of creative expertise, our SMM professionals will enable you to develop the right creative strategy for success.
Outreach Programmes : Aispra can help you generate impressive conversions. Influencing customers is vital for all companies, with sixty-seven percent of businesses saying their customers are their most valuable source of feedback on their products and 5 of the top 10 fastest-growing web brands are user-generated.
Media Planning: We will work with you to produce a plan to reach and influence your valuable customers through online PR that’s simple to find and share
Buying across Major Social Platforms : Aispra can also manage paid ad campaigns on social networks such as Facebook, Linkedin and MySpace, that are highly targeted, optimized and customized. If you want to see results from social media marketing and outreach contact The Search Agency now and we can audit your current strategy and provide you with more information.

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Search Engine Marketing

Aispra is a market leader in return-based digital marketing. We believe that success is based on results: delivering more leads, more sales, more conversions for our clients. We combine our proprietary analytical and optimization technology with our specialist account teams to deliver our "High Tech, High Touch" approach. We have the tools to see how websites can improve their rankings, and how PPC campaigns can be run more efficiently, as well as the discipline specialists with the knowledge to make the right decisions.

We believe in testing and continual optimization. With Search Engine Optimization (SEO), we monitor performance and find the right way to improve position and traffic volume. On the paid search (SEM / PPC), advertising side we test landing pages, keywords, descriptions and titles as well as different bid pricing and positioning. Our CPO (Conversion Path Optimization) teams will look at ways to improve the page that customers are being driven to, in addition to conversion paths beyond the landing page. At Aispra we never carry out unethical business practices, and operate at the highest levels of professional ethics and integrity.

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Search Engine Optimization

Search Engine Optimization (SEO) is a natural way to improve your website’s position in the search engine rankings. It is an ongoing process involving a number of activities that will ultimately ensure your site ranks as highly as possible for the keywords you value. Aispra clients work with our SEO consultants to ensure they outperform their competitors on the most sought after queries. A study we conducted across our SEO client base found that on average, Aispra had increased their organic search engine traffic by over 152% in a one-year period. Dedicated SEO account teams at Aispra contain experts in content, architecture, linking and site analytics. We will work with you to ensure you maintain a competitive advantage in organic search and the maximum number of customers reaches your site. We will base our approach to your company’s search marketing strategy on your business objectives and our knowledge of the competitive landscape.
Aispra have developed a range of SEO tools to analyses the effectiveness of your site architecture, inbound links and keyword placement. From this we can identify issues and move forward with a targeted client-specific action plan. Our SEO content writers, social media experts and web designers can work with your in-house team to ensure your Search Engine Optimization campaign results in a measurable increase in your site rankings.